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French Corner Catering Brand Launch


French Corner Catering Brand Launch

Event Alchemy was commissioned to put together a brand launch for French Corner catering, an SMME ready to showcase its culinary artistry to the world. The brief was to champion the brand, through an innovative “culinary meets art” look and feel. This event was set to be the premier brand launch on the Johannesburg social calendar, attracting industry professionals, celebrities and media alike. This incredible event served to highlight the French Corner teams passion, cementing French Corner’s status as one of the leading catering companies in Johannesburg.


The central theme for the launch was “Food is Art” and we decided to bring this to life in an exciting and innovative way. Food served more than just a culinary purpose on the evening, acting as décor and forming part of the aesthetics of the entire launch.

  • Date

    May 19, 2016

  • Skills

    Brand management | Decor & styling | Product display | Creative direction

  • Client

    French Corner Catering

  • Guests:


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