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Garnier Ultimate Blends Press Launch

Event

Garnier Ultimate Blends Press Launch

Event Alchemy was tasked with creating a launch that not only showed off the product but put emphasis on each and every detail, championing the Garnier brand’s essence. We needed to source the perfect venue that embodied our creative concept and objectives for the event, one that would be the perfect brand fit and truly bring the atmosphere to life on the day. Morrells Boutique Estate in Northcliff Johannesburg was selected for its combination of elegance, functionality and brand synergy. This event was enhanced by the décor incorporating the product ingredients. We created 5 different interactive stations displaying each product in all its glory. The food was warm, simple and welcoming with a selection of cheese and cold meats for starters and warm quiches and baguettes for cocktail snacks. The icing on the cake was the custom-made cocktails specially designed with the ingredients of each product.

Task

Garnier’s Ultimate Blends range is inspired by nature and the beauty within it. We saw this as an opportunity to showcase the Garnier products within a natural environment, using the venues lush and green setting to enhance the brand look and feel.

  • Date

    January 28, 2016

  • Skills

    Product displays | Food & beverage concept | Decor & styling | Venue sourcing & management

  • Client

    Garnier

  • Guests:

    80

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