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L’Oréal Paris Ultimate Beauty Event


L’Oréal Paris Ultimate Beauty Event

Event Alchemy was briefed to create an event in which L’Oréal Paris could showcase their reputation as the no 1 beauty brand in the world. The décor, technical and branding were critical and had to match the elegance, and standing of the brand. Brand messaging and identity was of utmost importance for this luxury brand and creating a space that not only visually represented the style and elegance of the company but urged guests to interact with the products was essential. From this, the L’Oréal Paris Ultimate Beauty event was born.


Clean, crisp & modern look & feel was needed to match the brand’s identity. Contemporary & uncommon furniture was also used to achieve a different take on traditional conferencing. Décor & styling played a vital role in properly displaying the products as well bringing out the inspiration behind each product.

  • Date

    February 10, 2015

  • Client

    L’Oréal Paris

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